YCN - P&O Ferries The brief

The brief is to develop a tourist creative concept targeting non-ferry customers, addressing the negative perceptions of ferry travel. We wish to raise awareness of P&O Ferries as a credible and cost effective alternative to low cost airlines. The concept should demonstrate an ability to work across a range of media.


The full brief can be seen here


my approach to this brief is to create a simple, subtle comparison between low cost air lines and travel with P&O ferries. Portraying that with P&O, you will have a cheaper, more enjoyable time. I intend to use a format of a mailer that could be easily sent out through the post of handed out in a busy public space i.e. shopping centre's, airports, shops etc.